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INTERNATIONAL BUSINESS MODULE

Home INTERNATIONAL BUSINESS MODULE

Contents

Introduction. 3

Reasons to choose Germany. 3

Action plan. 3

References. 4

Introduction

Food Canner Ltd is one of the best of the Mauritius food industry established in 1968 (Food Canners Ltd, Referenced in Juice, 2012). The company begins as an import substitution manufacturing company in 1960. At present, it is one of the leading manufacturing companies in the world that cater Mauritian customers. Sunny is considered as the main brand of the company and has become of the recognize brand.

Reasons to choose Germany

The company chooses Germany for expanding their business as the company is confident that their investment in this country will prove to be value added and fruitful in long run (The Food and Beverage industry in Germany, 2019). Also, the food market in the Germany produces more than 170 thousand food products for the German customers.

Action plan

The following is the action plan with the completion date that the Food Canner Ltd should follow for the successful completion of their project (Gartenstein, D, 2019).

Action plan

Completion date

Person responsible

Recruiting staff

May 2019

Sales manager

Training to the staff members

June 2019

Sales manager

Update website and other social platforms

June 2019

IT manager

Improve customer service

July 2019

Sales manager

Improve sales volume

August 2019

Sales manager

Improve cash flow

October 2019

Finance manager


References

  • Food Canners Ltd, Referenced in Juice. (2012). Retrieved from https://business.mega.mu/2012/11/15/food-canners-ltd-referenced-juice/.
  • Gartenstein, D. (2019). List of Tasks for Running a Small Business. Retrieved from https://smallbusiness.chron.com/list-tasks-running-small-business-21161.html.
  • The Food and Beverage industry in Germany. (2019). Germany Trade and Investment. Retrieved from https://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Industry-overviews/industry-overview-food-beverage-industry-en.pdf.
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